If you were hoping someone close to you was going to sneak an Oculus Rift or HTC Vive under your tree this holiday season, you can pretty much forget it. You’re probably going to have to buy it yourself if the results of a new study by Super Data Research are correct: “A minority of those considering it may purchase one for themselves but, at least in terms of PC sets, they will not likely receive it as a gift.”
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.