When Everlane hit the market in 2010, it introduced a radical approach to price transparency, offering the consumer a breakdown of how much it costs to make every product. Others have quickly followed suit. Newly launched, Portland-based Alit is the first brand bringing this model to the wine industry, explaining exactly what goes into its $27.45 Pinot Noir wine. Like Everlane, it sells directly to consumers through its website, cutting out middlemen markups.
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