The next time you Snapchat from a new location, don’t be surprised if the app’s geofilters seem a bit more… specific. That’s because Snap, Inc. just signed a deal with Foursquare that lets Snapchat tap into the social/geolocation data company’s massive database of 87 million places. That means Snapchat will have a clearer map of the world and can more accurately tie filters to specific locations, be it a coffee shop, store, public park, or anywhere else.
The deal better positions Snapchat to sell location-based advertisements and lets Foursquare continue to flex its muscle as a powerhouse for location intelligence, which is already used by Apple, Pinterest, Twitter, Google, Microsoft, and a long list of third-party developers. JPT