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80% of early MacBook Pro buyers were men

Surprise! Men are way more likely than women to get all amped up and lay down the plastic for a new iThing when it first comes out. I have suffered from this expensive malady. New Slice Intelligence research shows 4 out of 5 people who bought the new MacBook Pro in the first five days … Continue reading “80% of early MacBook Pro buyers were men”

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Surprise! Men are way more likely than women to get all amped up and lay down the plastic for a new iThing when it first comes out. I have suffered from this expensive malady. New Slice Intelligence research shows 4 out of 5 people who bought the new MacBook Pro in the first five days were male. The firm says it measured the same first-buyer gender ratio at the launch of the first Apple Watch in April 2015.

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Slice derives its results by extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, the company says.

About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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