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  • 11.03.16

Huawei’s Mate 9 comes to the U.S. next year to challenge Apple and Samsung premium phones

Huawei announced today a new (large) smartphone called the Mate 9 that’s expected to hit U.S. shores in 2017. It’ll be the first Huawei phone to sport the Huawei brand in the U.S. It’ll sell for around $600 when it arrives, but that price could go down as Huawei tries to gain market share. 

But Huawei won’t likely beat Apple and Samsung by just selling premium phones at a lower price—it’ll have to sell a Huawei experience that feels stylish and comfortable to U.S. consumers. And that may be tough for a Chinese brand with limited experience in the U.S. market.MS