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4 tips for turning your brand into a cult

People sometimes snicker at the “iSheep” crowd, but few companies would turn down the kind of die-hard brand loyalty that Apple has carved out for itself. And Apple isn’t alone: At the Fast Company Innovation Festival in New York this week, executives from SoulCycle, Casper, and Drybar offered advice on how to generate cult-like excitement around your brand. … Continue reading “4 tips for turning your brand into a cult”

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People sometimes snicker at the “iSheep” crowd, but few companies would turn down the kind of die-hard brand loyalty that Apple has carved out for itself. And Apple isn’t alone: At the Fast Company Innovation Festival in New York this week, executives from SoulCycle, Casper, and Drybar offered advice on how to generate cult-like excitement around your brand. Here are the four takeaways: 

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Don’t: Underestimate Word-of-Mouth Marketing

• Do: Make The Customer’s Problem Your Problem

Do: Give Customers The Four Things They Want (to be seen, heard, acknowledged, and appreciated)

Do: Empower Employees To Create A Unique Experience, Within Boundaries

For the full story, check out Sarah Kessler’s coverage of the event

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[Photo: Celine Grouard]

About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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