“The competition is different . . . they are confused,” Cook said. “They chased after netbooks. Now they are trying to make PCs into tablets and tablets into PCs . . . “
Well, the only way to turn a PC into a tablet is by giving it a touch screen. And Apple did just that by adding the Touch Bar to the new MacBook Pros announced yesterday. It could go further and add a full-on touch screen to Macs in the future. Cook continued:
“Who knows what they’ll do next.”
Microsoft answered that question this week when it got so confused that it introduced a desktop PC (the Surface Studio) with a touch screen display.