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Check out Apple’s sizzle videos for the new MacBook Pros

And here featuring the soothing tones of Sir Jony Ive:

And here featuring the soothing tones of Sir Jony Ive:

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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