Vine has been marked for death. Four years after buying the short-form video-sharing app, Twitter announced today that it’s discontinuing Vine.
What this means for creators who built huge audiences (sometimes leading to TV careers and other success) and social media startups that piggybacked on those audiences isn’t clear. But judging from the sentiment on Twitter, lots of people are pretty bummed.
fell in & out of love.
made best friends.
made a living.
made a name.
discovered my talent.
all on @vine .
— J.Cyrus (@JCyrus) October 27, 2016
After a buzzworthy launch in 2012, Vine saw its usage ravaged by the launch of video-sharing on Instagram and the bleeding likely wasn’t helped by the rise of apps like Snapchat and Musical.ly.