Canadian organic tampon subscription service Easy wants to build on the menstrual activism that has been growing over the last year with an ad campaign that depicts a world where women are not embarrassed about their periods. One image shows a woman going skinny-dipping with her friends with a tampon string hanging against her thigh, while another shows a couple unfazed by stripping a period-stained sheet from their bed. These posters will run in 100 men and women’s washrooms in bars and restaurants throughout Canada for the next two months.
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