Sue Cowie felt there was glaring gap in the media landscape for women in their forties, fifties, and sixties. Magazines like Real Simple and Good Housekeeping, she felt, assumed middle-aged women spend their time tending to their house or gardening, rather than working out and killing it at their jobs. “Being 50 today is totally different from what it was during my mother’s time or my grandmother’s time,” she says.
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