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Snapchat wants a $4B IPO in 2017

The hot Los Angeles video messaging app company has already chosen Morgan Stanley and Goldman Sachs Group to lead the offering, Bloomberg reports. Snapchat has gradually opened its platform to advertisers, who have lined up, and paid high dollar, to advertise to app’s young audience.  Bloomberg‘s sources say the IPO could value Snapchat in the … Continue reading “Snapchat wants a $4B IPO in 2017”

The hot Los Angeles video messaging app company has already chosen Morgan Stanley and Goldman Sachs Group to lead the offering, Bloomberg reports. Snapchat has gradually opened its platform to advertisers, who have lined up, and paid high dollar, to advertise to app’s young audience. 

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Bloomberg‘s sources say the IPO could value Snapchat in the $25 billion to $35 billion range. One person said it could go as high as $40 billion. Based on current valuations, a Snapchat IPO would be the biggest for a social media company since Twitter went public in 2013.

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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