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Microsoft’s Satya Nadella gets back to BASICs

Microsoft is on a roll at the moment, with its stock price having hit an all-time high last week—finally topping a record set way back in the last century. Here at the Wall Street Journal‘s WSJ.D Live conference, CEO Satya Nadella says that as he shapes the company’s efforts, he spends a lot of time … Continue reading “Microsoft’s Satya Nadella gets back to BASICs”

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Microsoft is on a roll at the moment, with its stock price having hit an all-time high last week—finally topping a record set way back in the last century. Here at the Wall Street Journal‘s WSJ.D Live conference, CEO Satya Nadella says that as he shapes the company’s efforts, he spends a lot of time thinking about what made the company successful starting with its first product in 1975

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It was a BASIC interpreter for Altair. We were a tools company. We were a company built for the hackers of the world, the makers of the world, the builders of the world. I’ve always felt we’re best when we express that identity for changing times.

About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

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