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Square explored selling off its food delivery division, report says

Earlier this year, point of sale company Square may have explored selling its food delivery business, Caviar, a report from Bloomberg says. The company reportedly entertained offers from Uber, GrubHub, and Yelp, but wanted $100 million for the division. Apparently, Square deemed the offers floated too low.  Square acquired Caviar, a delivery infrastructure service for higher-end restaurants, … Continue reading “Square explored selling off its food delivery division, report says”

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Earlier this year, point of sale company Square may have explored selling its food delivery business, Caviar, a report from Bloomberg says. The company reportedly entertained offers from Uber, GrubHub, and Yelp, but wanted $100 million for the division. Apparently, Square deemed the offers floated too low. 

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Square acquired Caviar, a delivery infrastructure service for higher-end restaurants, in 2014. The following year it bought up Fastbite, a sub-15-minute lunch delivery service, and folded it into Caviar. The idea was that by having a food delivery service, Square could better sell its management tools to restaurants. While the acquisition may have proven a good way to cross-sell its software, food delivery is a highly competitive space with big incumbents like GrubHub taking up fat slices of the market. 

This year, Caviar shuttered services in a few of its markets and may be looking to reduce some of its losses. That said, the company is not currently shopping Caviar around, a source close to the matter says.   

[Photo: Flickr user Gabriel Saldana]

About the author

Ruth Reader is a writer for Fast Company. She covers the intersection of health and technology.

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