This week, British fashion designer Tamara Mellon is launching an eponymous show label. She was Jimmy Choo‘s chief creative officer until 2011, when the brand was acquired. She took a stab at creating her own brand of shoes, handbags and accessories in 2013, but filed for bankruptcy two years later.
She’s now back with a vengeance with a new streamlined direct-to-consumer shoe brand on her newly-launched website. They are at a moderate price point starting at $350, significantly cheaper than other luxury brands like Jimmy Choo or Manolo Blahnik. She’s also adopted the “buy now, wear now” model, rather than creating seasonal collections.
[Image via Tamara Mellon]ES