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In the face of America’s opioid epidemic, Moschino launches a drug-themed collection 

Moschino was clearly going for edgy with its new “capsule” collection (pun intended). T-shirts, dresses, and accessories like backpacks and iPhone covers feature prescription bottles, pills, and the inserts you find in over-the-counter medication.   But has the brand gone too, far? Some people think so. Two days ago, an alcohol and drug counselor from … Continue reading “In the face of America’s opioid epidemic, Moschino launches a drug-themed collection “

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Moschino was clearly going for edgy with its new “capsule” collection (pun intended). T-shirts, dresses, and accessories like backpacks and iPhone covers feature prescription bottles, pills, and the inserts you find in over-the-counter medication.  

But has the brand gone too, far? Some people think so. Two days ago, an alcohol and drug counselor from Minneapolis started a Change.org petition calling on Moschino and the CEOs of Nordstrom, which is selling the collection, to remove the drug-themed items and images. Already 711 supporters have signed on, vowing to boycott these brands until the items are pulled.  

About the author

Elizabeth Segran, Ph.D., is a staff writer at Fast Company. She lives in Cambridge, Massachusetts

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