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Facebook wants to boost your marketing career for the low, low price of your soul

Blueprint launched last year as a training tool for marketers. Now Facebook is offering a certification program to validate that you’re a professional who’s fluent in Blueprint.  That sounds harmless enough, except the process for getting it makes the SATs look like a free-for-all. Mainly, you have to let Facebook peer into your eyes, your home, and … Continue reading “Facebook wants to boost your marketing career for the low, low price of your soul”

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Blueprint launched last year as a training tool for marketers. Now Facebook is offering a certification program to validate that you’re a professional who’s fluent in Blueprint. 

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That sounds harmless enough, except the process for getting it makes the SATs look like a free-for-all. Mainly, you have to let Facebook peer into your eyes, your home, and deep into your everlasting soul. Oh, and there’s also a test you have to take, administered by Pearson, and a $150 fee. But hey, all in the name of your marketing career. 

This uncomfortably upbeat instructional video feels like a dark and inscrutable metaphor for the dystopian fate that awaits all of humanity, but it technically isn’t.

About the author

Rich Bellis was previously the Associate Editor of Fast Company's Leadership section.

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