Ever since Snap (formerly known as Snapchat) unveiled its first hardware product—Spectacles video-sharing glasses—on Saturday morning, plenty of people have cracked jokes that include the inevitable Google Glass punchline. Well, Snap CEO Evan Spiegel just might succeed with his new toy, explains Co.Design‘s Mark Wilson, with his focus on fun.
“Fun is certainly not the only reason Snap is getting into wearables. But fun is why they’ll be a hit, at least compared to other techie glasses like Glass. Rather than attempting to disguise the wearable as a normal pair of glasses, or position it as a serious product, the company is embracing the sensational side of the concept. It’s an approach that sounds a lot like its app: if there’s one company that’s capable of making you look like an idiot in public for fun—making faces at your own camera and totally not caring that you do—it’s Snap.”