Connie Rishwain, a veteran shoe executive who spent the last 20 years at UGG, is now the president of Vionic.
Vionic is a decade-old company that was launched by a podiatrist interested in creating shoes with orthotic support. New president Rishwain’s role is to help the brand reach a wider audience and become known for trendy but comfortable shoes. Vionic designers have recently created a fashionable line of ballet flats and booties. “The brand currently appeals to a demographic that is over 35, but we want to start getting younger people to wear these shoes,” Rishwain tells Fast Company.