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Macy’s partners with BeGlammed to strengthen its beauty chops

Macy’s and on-demand stylist brand BeGlammed are now partners. Customers can go to the Macy’s website to book appointments for a hairstylist or makeup artist to come to their homes. The collaboration allows Macy’s to strengthen its reputation as a brand customers can turn to for their beauty needs, adding to its thriving beauty counter business. Meanwhile, BeGlammed will be able to leverage Macy’s name recognition and wide audience. ES