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Apple Watch Series 2: This time, more millennials placed pre-orders than Gen Xers

Apple Watch enthusiasts are skewing younger—by a little, says new data from Slice Intelligence. Thirty percent of Apple Watch 1 preorders came from millennials in 2015, while 39% of Watch 2 preorders came from that age group in 2016.  Millennials are between 18 and 34 years old, while gen Xers are between 35 and 50. 

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Apple Watch enthusiasts are skewing younger—by a little, says new data from Slice Intelligence. Thirty percent of Apple Watch 1 preorders came from millennials in 2015, while 39% of Watch 2 preorders came from that age group in 2016. 

Millennials are between 18 and 34 years old, while gen Xers are between 35 and 50. 

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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