Spotify has notched a new milestone in the streaming music wars: 40 million paying subscribers. The freemium music service boasts over 100 million total listeners, most of them on the free, ad-supported tier of the service.
The news comes at a time of fierce competition and constant change in the music subscription market. Apple Music, Spotify’s newest and closest competitor, recently hit 17 million subscribers as the overall market continues to grow. JPT