The symbolic ad sees an owl’s eyes morphing into a camera lens and a deer . . . well, who knows what? It’s as if Apple got together with Cicada 3301 and the person who made the video in The Ring and said “make us an iPhone 7 ad.” You can check it out below.
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.