Yesterday, a startup called Lucy launched in beta. Its goal is to help companies support employees through pregnancy and new parenthood. “There’s a lot of data that shows a high level of attrition when employees become parents,” says CEO Shannon Spanhake. “This is expensive to companies.”
Companies can buy a Lucy package for an employee that includes three things: six phone consultations that can be used before or after the delivery, access to phone support on the “Lucy Line,” and access to in-home services from doulas, lactation consultants, sleep consultants, and other experts. (Spanhake did not disclose the cost of a package.) Expectant parents also have access to an app that maps out the pregnancy, so they know what to expect at each stage.