It happens every year, but marketers never seem to get the message. If you’re a company or brand, and you’re planning to post something on Twitter or Facebook to commemorate the 9/11 attacks, please be respectful. Stay away from anything promotional: Twitter users do not want to see your logo splashed over an image of the Twin Towers, and they will appropriately respond with indignation toward gimmicky 9/11 tweets—as they did with AT&T, CVS, the Los Angeles Lakers, and others.
The 15th anniversary of the attacks is Sunday. Earlier today, a Texas mattress company faced backlash after it ran a 9/11-themed commercial featuring two men falling into pillows stacked like the Twin Towers. The store has reportedly closed its doors “indefinitely.”