It happens every year, but marketers never seem to get the message. If you’re a company or brand, and you’re planning to post something on Twitter or Facebook to commemorate the 9/11 attacks, please be respectful. Stay away from anything promotional: Twitter users do not want to see your logo splashed over an image of the Twin Towers, and they will appropriately respond with indignation toward gimmicky 9/11 tweets—as they did with AT&T, CVS, the Los Angeles Lakers, and others.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.