For the cover story in our October issue—coming soon to a newsstand near you, and debuting on FastCompany.com on Monday—I interviewed Twitter cofounder/CEO Jack Dorsey and other top executives at the company about its ambitious plans to stream major events such as Thursday Night Football games right inside its apps. They’re part of an overarching effort to get the world thinking of Twitter as the definitive source for real-time news about what’s happening in the world, rather than a social network that’s dwarfed by Facebook and isn’t growing at the torrid pace of Instagram and Snapchat.
With skepticism about Twitter’s prospects (at least as an independent entity) running thicker than ever among pundits and investors, the new strategy couldn’t be more critical. And it encompasses everything from content deals to AI technologies to a new branding campaign. Check this site next week for the cover feature, our complete interview with Dorsey, and more.