A new campaign called YogAID, created in partnership with TechStars Foundation, isn’t just about pushing comfy pants to masses of working women. It features:
–A job board with a selection of postings at companies such as GoldieBlox, Modsy, and of course, Betabrand.
–An opportunity to shop for a cause. $5 for every pair of Dress Pant Yoga Pants sold in September (up to $100k) goes to Techstars to help aspiring female entrepreneurs.