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  • 09.07.16

Apple stock jumps after iPhone 7 event, which is unusual

A few hours after Tim Cook and company unveiled the iPhone 7 and the next-generation Apple Watch, shares of Apple Inc. closed up 0.61% on Wednesday at $108.36. 

Interestingly, that’s not usually how things go for Apple after one of its product launches. As CNBC reported earlier, company shares ended lower than where they started for 80% of Apple’s big launch events. CNBC culled through data for the last 10 iPhone announcements, beginning with the first one in 2007.

Somebody on Wall Street must like watches—or Pokémon.  

CZ