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By revenue, the Apple Watch lags only behind Rolex

At Apple‘s event, it’s now talking about Apple Watch news—and Tim Cook began by noting that the watch’s sales now add up to more revenue than any other timepiece brand except Rolex. (Fossil, Omega, Cartier, Citizen, Seiko, Patek Philippe, Longines, Tissot, and Casio round out the top 11.)

At Apple‘s event, it’s now talking about Apple Watch news—and Tim Cook began by noting that the watch’s sales now add up to more revenue than any other timepiece brand except Rolex. (Fossil, Omega, Cartier, Citizen, Seiko, Patek Philippe, Longines, Tissot, and Casio round out the top 11.)

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About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

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