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  • 09.07.16

Coming to a city near you: Tesla’s ‘design studio,’ towed by a Model X

Inside every Tesla retail store is a design studio—a designated area where customers can customize their own Model S or Model X with mix-and-match color panels and add-ons like the super-fast “Ludicrous Mode.” Today, Tesla is launching a tour to bring six of its design studios, retrofitted onto Airstream trailers and towed by Model Xs, to cities across North America.

“There’s a playfulness to the way we think about sales,” Ganesh Srivats, Tesla’s North American sales VP, told Fast Company earlier this year. “This kind of innovation is just not going to be possible if we don’t have a direct sales model.”

The studios will continue traveling throughout North America into next year, with stops lasting from a weekend to several weeks at a time.JJM