The Prius has long been the standard in eco-friendly automobiles, and its MPG has only gotten better since the 1990s when the hybrid gas-electric car was first introduced. But it seems like a cleaner 54 MPG car can’t compete against lower gas prices, reports MarketWatch. Sales of the Prius are down 26% through August this year, largely due to cheap gas prices in the U.S. However the car is still a best-seller in its home market of Japan.MG
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.