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Restaurant finds comedy in police brutality with “Black Olives Matter” merchandise

An Italian restaurant in Albuquerque, New Mexico, is getting dragged (and defended) on Twitter for selling T-shirts and hats bearing the phrase, “Black Olives Matter.” The store owner told the local news station that he started selling the merchandise to promote a new tuna dish that comes with black olive tapenade. Despite his enterprising efforts, … Continue reading “Restaurant finds comedy in police brutality with “Black Olives Matter” merchandise”

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An Italian restaurant in Albuquerque, New Mexico, is getting dragged (and defended) on Twitter for selling T-shirts and hats bearing the phrase, “Black Olives Matter.” The store owner told the local news station that he started selling the merchandise to promote a new tuna dish that comes with black olive tapenade. Despite his enterprising efforts, many people don’t see the humor in exploiting a movement that was created to honor and protest on behalf of dead black men and women such as Trayvon Martin, Michael Brown, Sandra Bland, and Philando Castile. 

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Others say the merchandise is harmless, and call the backlash an example of the type of “political correctness” that Republican presidential candidate Donald Trump  has talked about during his campaign.

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No word yet on whether or not the store is planning a fall collection.

About the author

J.J. McCorvey is a staff writer for Fast Company, where he covers business and technology.

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