The new tools have begun rolling out in the U.K. and in other EMEA locals today, Instagram wrote in a blog post. Three business tools are included with this rollout:
• Business profiles: these profiles allow a business to post pertinent information about itself, such as its website, address, and description at the top of its Instagram profile. It also introduces a new “Contact” button that allows customers to contact the business via call, text, or email.
• Insights: a new analytics tool which gives businesses insights into which of their posts resonate the best with people and to peer into the demographics of their followers.
• Promote: this tool allows businesses to easily turn a popular Instagram post into an ad right within the app.