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Mondelez to acquire global rights to Cadbury’s biscuits

Mondelez, the American snack giant that owns brands like Oreo and Chips Ahoy, is soon going to add Cadbury to its stable. It will buy the global license for Cadbury-branded biscuits from Burton’s Biscuit Co. for a reported $260 million, according to the Wall Street Journal. A month ago, Hershey Co. rejected Mondelez’s offer to … Continue reading “Mondelez to acquire global rights to Cadbury’s biscuits”

Mondelez, the American snack giant that owns brands like Oreo and Chips Ahoy, is soon going to add Cadbury to its stable. It will buy the global license for Cadbury-branded biscuits from Burton’s Biscuit Co. for a reported $260 million, according to the Wall Street Journal.

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A month ago, Hershey Co. rejected Mondelez’s offer to purchase it for around $23 million. 

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About the author

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts

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