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Tim Cook points to services as Apple’s long-term business

Asked why Apple is a good investment long-term, Cook goes right to the "services" answer. https://t.co/TnCAfWbTM4 — Mark Sullivan (@thesullivan) August 15, 2016 Makes sense. With a billion devices out in the wild, Apple’s huge challenge is making each one a vending machine for Apple services like iCloud and Apple Music. Here’s Cook’s actual answer … Continue reading “Tim Cook points to services as Apple’s long-term business”

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Makes sense. With a billion devices out in the wild, Apple’s huge challenge is making each one a vending machine for Apple services like iCloud and Apple Music. Here’s Cook’s actual answer in the widely read Washington Post interview from yesterday:

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How do you make the case that Apple is still a long-term growth company?
In today’s products we have services [iCloud, App Store, Apple Pay and the like], which over the last 12 months grew about $4 billion to over $23 billion [in sales]. Next year we’ve said it’s going to be a Fortune 100 company in size.

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About the author

Fast Company Senior Writer Mark Sullivan covers emerging technology, politics, artificial intelligence, large tech companies, and misinformation. An award-winning San Francisco-based journalist, Sullivan's work has appeared in Wired, Al Jazeera, CNN, ABC News, CNET, and many others.

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