In June, Twitter launched assorted “#Stickers” for users to slap onto their photos before posting them in tweets. This morning, the company announced the next phase for the feature: Brands can now buy stickers to promote themselves on the platform, and revealed Pepsi as its “exclusive launch partner,” offering close to 50 custom stickers for the conglomerate’s PepsiMoji campaign.
— Twitter Advertising (@TwitterAds) August 15, 2016
— Ian Cruickshanks (@SEA2SFO) August 15, 2016
Twitter is following in the steps of several other social networking companies who’ve turned to stickers as a monetization strategy, including Line, WeChat, and Snapchat. While the latter two are typically tight-lipped about their sticker success, Line—which launched a $1.3 billion IPO in June—reported that its stickers rake in more than $270 million per year.