The tricky thing about the online dating business is that, if all goes according to plan, your users—and their money—are going to disappear. Bumble knows this and the female-friendly alternative dating app is introducing its own disposable subscription plans today.
BumbleBoost is a premium tier aimed at monetizing the busy, distracted, lonely masses with features like the ability to rematch with expired matches, extend matches (which normally expire after 24 hours), and a way to see who has already liked you before you swipe (analogous to Tinder’s “super like” feature). The plans start at $9.99 for a one-month subscription and go down from there: $7.99 per month for three months or $5.99 for six months. Evidently, Bumble is banking on it not taking much longer than that for you to find true love. JPT