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Tim Cook doesn’t want to be a traditional CEO

The Apple chief told the Washington Post that most consumer company CEO’s are divorced from customers, choosing not to interact with them:

I also think that the traditional CEO believes his or her job is the profit and loss, is the revenue statement, the income and expense, the balance sheet. Those are important, but I don’t think they’re all that’s important. There’s an incredible responsibility to the employees of the company, to the communities and the countries that the company operates in, to people who assemble its products, to developers, to the whole ecosystem of the company. And so I have a maybe nontraditional view there. I get criticized for it some, I recognize. If you care about long-term shareholder return, all of these other things are really critical.

Check out the Fast Company interview with Apple CEO Tim Cook.

[Photo: Noam Galai/WireImage/Getty Images]

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