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Waze launches new events partnerships

Partners such as home stadiums of the Atlanta Falcons and Detroit Lions can now add events-related road closures directly to the Waze map, which crowdsources traffic data from users. The Google-owned product will also provide partners with a custom real-time map to monitor traffic and a custom landing page on its events map.

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Partners such as home stadiums of the Atlanta Falcons and Detroit Lions can now add events-related road closures directly to the Waze map, which crowdsources traffic data from users. The Google-owned product will also provide partners with a custom real-time map to monitor traffic and a custom landing page on its events map.

About the author

Sarah Kessler is a senior writer at Fast Company, where she writes about the on-demand/gig/sharing "economies" and the future of work.

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