With its first Brooklyn store, which opens on Saturday on Bedford Avenue, Apple is taking the touch-first model even further. Phone cases are displayed without their packaging, inviting shoppers to test their look and fit. Apple Watch bands lie flat in a rainbow display of colors and textures, ready for trying on customers’ wrists. And on the other side of the room, across the polished concrete floor, a geometric display of cases and wristbands reads like a tactile mural, designed for interaction.
The strategy has certainly worked for hardware—Apple sold its billionth iPhone last week—and it just might work for accessories, too.
[Photos: Ainsley O’Connell]AH