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  • 07.18.16

GameStop sees sales surge at Pokemon gym stores

GameStop stores that are gyms and stops in the augmented reality world of Pokemon Go saw their sales double after the game’s release, CNBC reports.

The chain held family-friendly events in the stores, boosting traffic at a time of year that’s traditionally slow for the video game industry. GameStop’s share price rose about 8% Monday on the news, though it’s still down about 35% over this time last year.SM