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This New York chocolate store is rewarding Pokémon Go players

Voilà Chocolat, a New York based chocolate store, is capitalizing on Pokémon Go by transforming the store into a hub for players.

 The company’s head of marketing discovered that the shop had become a Pokémon Go “gym,” so they created hand-made some custom chocolates featuring Pokéballs and Pokémon monsters, rolled out a 10% discount for Pokémon Go players through Sept 5, and set up a power strip so players can recharge their phones. 

If you can’t beat ’em, join ’em.

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