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  • 07.14.16

Vevo’s new music video app wants to peel you away from YouTube

Vevo wants to change the way you watch music videos online. The company just launched a redesigned version of its app that’s more social, personalized and curated. In addition to new user profiles (and the requisite “follow” functionality), the new Vevo features an overhauled video player, a new approach to artist discovery (named “dscvr” in vowel-free, Silicon Valley fashion), a personalized video feed and a new push into original video content that includes exclusive live concerts and short-form shows hosted by on-air personalities. Vevo is also introducing playlists made by established tastemakers like MTV vet Matt Pinfield and Brian “B. Dot” Miller, following in the footsteps of Spotify and Apple Music with a new focus on human-curated discovery.