New data from Kantar Worldpanel shows that Samsung is outselling Apple in U.S. smartphone sales. In the three months ending in May, Samsung smartphones accounted for 37% of all U.S. smartphone sales while Apple smartphones accounted for 29%. But when you look at the sales of their flagship devices—the Galaxy 7 and iPhone 6s—the race is much closer, but with Samsung still in the lead. The Galaxy S7/S7 Edge accounted for 16% of sales in the last three months to May while the iPhone 6s/6s Plus accounted for 14.6% of sales. Then again, Apple is still king in profits of smartphone sales, and the Galaxy 7 series is six months newer than the iPhone. When the iPhone 7 launches this fall, Apple could well be in the lead again by a long shot.