When Amina Belouizdad and Felicia Snyder were working on their MBAs at the Wharton School, they decided to take the problem into their own hands and create a practical, elegant bag that they could use for work, travel and leisure. On Wednesday, they launched their company, Bartaile—named for a bird that flies 7,000 miles in 8 days, from Alaska to New Zealand without taking a break for water or sleep. In their minds, the bird represents today’s working woman.
The bag they’ve created is designed to convert easily from a satchel to a backpack to a messenger bag. It has a padded compartment for a laptop and also has many pockets for easy organization. The bag comes in canvas ($225) and leather ($325). I was able to see the canvas version; it’s a simple, elegant design that allows you to throw it on as a backpack as you bike to work, then convert it into a tote when you have to go to a business meeting.
As I was researching my story, I found that many women are dissatisfied with their current bag options. Fortunately there’s a flock of startups entering the space and innovating.