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Lyft wants to pimp your ride with Lyft Premier

You know, for those times when you want a ride that’s a bit swankier than a Prius. Lyft Premier—an obvious response to Uber’s black car service—will pick up customers in “a high-end sedan or SUV like a BMW 5 Series, Audi A6, Lexus ES, or Cadillac Escalade,” according to Lyft’s blog post. For now, the … Continue reading “Lyft wants to pimp your ride with Lyft Premier”

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You know, for those times when you want a ride that’s a bit swankier than a Prius. Lyft Premier—an obvious response to Uber’s black car service—will pick up customers in “a high-end sedan or SUV like a BMW 5 Series, Audi A6, Lexus ES, or Cadillac Escalade,” according to Lyft’s blog post. For now, the service is only available in the Bay Area, L.A., and New York.

About the author

Pavithra Mohan is a staff writer for Fast Company.

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