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Old people are coming to Snapchat

Older users—meaning those 35 and up—are signing on to Snapchat in increasing numbers, the WSJ reports.

The traditionally teen-friendly app now counts 14% of smartphone users who are 35 or older as users, as compared to 67.5% of users ages 18 to 24. It remains to be seen whether the arrival of older users will be a turnoff for Snapchat’s core audience.

SM