It’s been two years since Glu Mobile launched Kim Kardashian: Hollywood, a celebrity-focused version of the game Stardom which it already owned. Over the past two years, the game has been downloaded over 45 million times and earned over $157 million in revenue.
“Both Kim and Gordon are the same thing: we think that they’re the category killer in their category,” Glu Mobile CEO Niccolo de Masi told Fast Company. “They have the most social followers. They have the most name recognition. If you can combine name recognition and social following with a great game, you can have the makings of a very, very special outcome creatively as well as financially.”EP