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AT&T joins T-Mobile in the freebie race

Earlier this month, T-Mobile announced T-Mobile Tuesdays, a loyalty program that tries to lure customers with free movie tickets, fast food, and other fringe benefits not directly related to wireless service. Once again, it seems that where T-Mobile goes, larger carriers follow. Meet AT&T’s Ticket Twosdays:

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Earlier this month, T-Mobile announced T-Mobile Tuesdays, a loyalty program that tries to lure customers with free movie tickets, fast food, and other fringe benefits not directly related to wireless service.

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Once again, it seems that where T-Mobile goes, larger carriers follow. Meet AT&T’s Ticket Twosdays:

About the author

Harry McCracken is the technology editor for Fast Company, based in San Francisco. In past lives, he was editor at large for Time magazine, founder and editor of Technologizer, and editor of PC World.

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