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  • 06.29.16

Adidas and Kanye West move beyond their Yeezy partnership into retail and sportswear

The adidas + KANYE WEST line will be developed and created by a dedicated Adidas team, in tandem with none other than Kanye himself. In a statement, Adidas called the meeting of the minds “the most significant partnership ever created between a non-athlete and an athletic brand.” We’re sure Kanye would agree. 

Read more over at Co.CreatePM